Strategy Of Rebranding For Successful Outcome
Prince Foundation, formerly known as Prince Charitable Foundation, has unveiled a new logo, name, and mission statement: "Together, Building a Better Future for Cambodia." Prince Foundation is the charitable arm of Prince Holding Group (“Prince Group”), one of Cambodia's largest conglomerates, with various units focusing on three core areas: real estate development, financial services, and consumer services. In Chinese, Prince Foundation will be known as 太子慈善 (translated as "Prince Foundation"). The rebranding comes after an in-depth review of Prince Foundation's previous six years of high-impact philanthropic activities, during which it hosted more than 250 charity events that benefited more than half a million Cambodians and raised more than US$14 million in total donations. Prince Foundation strives for its activities to be more holistic and closely integrated with Cambodia's national development goals, in line with an emerging trend among similar f...